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Podcasting
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A few years ago, someone attached an audio file to an RSS feed and podcasting was born. What is podcasting? According to Wikipedia.org (http://en.wikipedia.org/wiki/Podcasting), “A podcast is a digital media file, or a related collection of such files, which is distributed over the Internet using syndication feeds for playback on portable media players and personal computers.” A podcast comes in various formats, but the term most commonly refers to an audio file. Akin to a radio show, or an audio diary, a podcast can be listened to at any time and receive via a subscription feed. The most widely used feed reader is Apple’s iTunes, yet nearly any computer with Internet and audio capability can play a podcast. Podcasts can also be played on portable media devices, such as Apple’s popular iPod series of audio and video players. A “video podcast” is nearly identical to a standard podcast, yet includes video. Much like a television show or a movie short, video podcasts are proliferating rapidly, due to the rapid development of compression techniques and devices that can display them.

HydraMedia offers an array of services designed to either get you or your firm started in podcasting, or to product your entire media empire, including:

- Show Imagining: we can help you create a show based on your goal set
- Show Devising: we can help you develop a show based on your idea
- Show Production: we can provide an A to Z solution for your podcast--from recording the show to promoting it online.
- Show Editing & Wrapping: if you want to record your own show, but need help with the quality of it and the technical aspects, we can do the hard work for you.
- Video Editing & Wrapping: you create the video for your podcast and we can edit, title and promote your show online.
- Create Workflow: let us set your workflow up and allow you to create with minimal hassle.
- Hosting Your Show: hosting can be expensive, but with our affiliated podcasting partners, your show can be hosted for a very low cost.
- Advertising Sales: if you want to monetize your production, HydraMedia’s partners offer various ways to gain sponsors for your video or audio podcast.

HydraMedia can develop any audio or video solution you are seeking. Please call or email one of our specialists for more information.